Read the case first, and then answer the question Assignment - 1

Read the case first, and then answer the question - Assignment Example One advantage of Facebook advertisement is its â€Å"like, comment and share† features that engage the users in an interactive product advertisement. A user who spots a unique product, they can like it, express their opinions on the product through the comment option or even invite others to like the product by a click on the share option. As Treadway and Smith (13) point out, these features make Facebook â€Å"a Winner take all† in the social media advertisement. With these features, Facebook is likely to attract more buyers for organizations with a short time period. For instance, Coca-Cola Company increased its revenue from $1.86 billion to $ 82.9 billion dollars within a period of less than one year. Another advantage of Facebook emanates from its popularity in the social spheres especially to the young generation. An organization that creates an advertisement is likely to attract more customers in the shortest time possible. Nike Company doubled its Facebook fans t o 3.1 million within a weekend. Additionally, over 30% of the people who like an advertisement are likely to recall about the product. From this point of view, Facebook is a channel for distribution organizational information which is necessary for organizational growth. On the other hand, Facebook is a way of managing processes that allow customers to acquire information from the organization. When an organization shares its information on its Facebook page, it allows potential customers to read and share the same information which is part forms part of customer attraction. The success of the Coca Cola Company can be associated with the organization's ability to provide product information to its 12 million Facebook fans. The customers of Seven K’ business organization can access information on health tips from their Facebook ‘service mission’ page. From a different perspective, organizations are able to obtain customer feedback from the Facebook pages in the co mment space which allows customer to comment either positively or negatively about the products (Treadaway and Smith 241). Acquisition of customer feedback allows organizations to assess customer reaction and modify the products suit the consumer tastes. This way the organization is able to perfect and develop its products from time to time, a critical part of the customer value approach. Case Study, A Mobile Application for Home Depot A core aspect of an information system is effective in the distribution of information and management of the people within an organization. In the e-enabled world, information is a critical aspect of the business organization that contributes to the success of the organization in a competitive market environment. The information distribution must be smooth, reliable, coordinated, effective and timely. In Home depot, the organization has remained static by declining to integrate technology driven information management system, which is a portrayal of i ncompetence on the part of the management. The move of the CEO Frank Blake to equip the employees with sophisticated mobile equipment is an innovative plan for distribution of information about the effectiveness of the organization. First phones will allow employees to communicate, manage organizational records and inventories and even facilitate the purchase of products. Consequently, this will form an effective network for information manag

Imperialism-Doomed to Collapse under Its Own Weight Essay

Imperialism-Doomed to Collapse under Its Own Weight - Essay Example The differences in of time and seasons of these territories, and the variety of soils and climates, are believe to have an ever more significant effect upon the material and industrial, as well as upon the social and political expansion of the British Empire (British Empire, 2004). Although the British Empire has since almost completely disappeared, its tough influence all over the world, such as in economic practice, legal and government systems, the spread of many traditionally British sports (such as cricket) and also the spread of the English language still remains (British Empire, 2006). The failure of English territorial ambitions in continental Europe impelled the kingdom's rulers to look further afield, creating the foundations of the mercantile and colonial network that was later to become the British Empire. The chaos of the Reformation entangled England in religious wars with Europe's Catholic powers, particularly Spain, however, the kingdom preserved its independence as much through luck as through the skill of charismatic rulers such as Elizabeth I. Elizabeth's successor, James I was already king of Scotland (as James VI); and this personal union of the two crowns into the crown of Great Britain was followed a century later by the Act of Union 1707, which formally unified England, Scotland and Wales into the Kingdom of Great Britain. This later became the United Kingdom of Great Britain and Ireland (1801 to 1927) and then the modern state of the United Kingdom of Great Britain and Northern Ireland (1927 to present) (England, 2006). The overseas British Empir e - in the sense of British oceanic exploration and settlement outside of Europe and the British Isles - was rooted in the revolutionary maritime policies of King Henry VII, who reigned 1485-1509. Building on commercial links in the wool trade promoted during the reign of his predecessor King Richard III, (British Empire, 2006). The fundamentals of sea power, having been laid during Henry VII's reign, were slowly extended to defend English trade and open up new routes. King Henry VIII founded the modern English navy (though the plans to do so were put into motion during his father's reign), more than tripling the number of warships and constructing the first large vessels with heavy, long-range guns. He initiated the Navy's formal, centralized administrative apparatus, built new docks, and constructed the network of beacons and lighthouses that greatly facilitated coastal navigation for English and foreign merchant sailors. Henry thus established the munitions-based Royal Navy that was able to repulse the Spanish Armada in 1588, and his innovations provided the seed for the imperial navy of later centuries (British Empire, 2006). In 1583, Sir Humphrey Gilbert claimed the island of Newfoundland as England's for Elizabeth I, reinforcing John Cabot's prior claim to the island in 1497, for Henry VII, as England's first overseas colony. Gilbert's shipwreck prevented ensuing settlement in Newfoundland, other than the seasonal cod fishermen who had frequented the